As a glamping business owner — or even if you just have an Airbnb — you know that your business is unique and offers an adventurous spirit and a healthy dose of nature. However, getting new customers to try your glamping site can be challenging, especially in today’s competitive market.
However, promoting your glamping business doesn’t have to be baffling.
With creative marketing ideas and a little effort, you can generate more revenue and boost your glamping bookings.
We’ve got some of the best and most unique ideas to get your destination in front of more people.
Collaborate with local businesses.
- Why we love this idea: It builds credibility and cross-promotion.
- What this costs: Maybe a small discount here or there.
Collaborating with local businesses is a win-win for you and your partners.
You can offer promotional discounts to your customers, and in return, they’ll do the same for their customers.
For instance, you can join forces with an outdoor gear store or a ski shop to offer your customers a discount on equipment rentals, and the store can provide discounts to their customers on your glamping site.
Maybe you highlight their name at your destination on the welcome guide or something to that effect.
This way, you both attract new customers, generate more revenue, and build lasting relationships with local businesses.
It all starts with a simple conversation.
- Why we love this idea: It boosts social media engagement and attracts new followers.
- What this costs: A free stay or a small prize package.
Social media is a powerful tool to promote your glamping site or Airbnb destination.
You can organize contests on social media platforms to engage with your followers and attract new ones.
For example, you can hold a “win a free weekend stay” contest and ask your followers to share your posts and tag their friends.
Better yet, ask them to post photos from their stay and use a specific hashtag.
At the end of the promotion period, gather up the names and do a drawing.
This is great because your post will reach a wider audience, and more people will know about your glamping site. You’re trying to get some brand recognition.
Host events and workshops.
- Why we love this idea: It creates a unique and fun experience for your customers.
- What this costs: Dependent on the type of event or workshop, but it can be budget-friendly.
Hosting events and workshops is an excellent way to showcase your glamping site and offer unique experiences for your customers.
Think about it — people want activities when they’re at a destination. You can capitalize on this.
You can organize wine-tasting events, cooking classes, or even yoga retreats that align with your glamping site’s theme.
Collaborate with local businesses or experts to make your event more exciting and attract more customers.
Provide exclusive packages.
- Why we love this idea: It adds value and incentivizes customers to book longer stays.
- What this costs: Nothing extra, just bundling services together.
Offering exclusive packages can attract new customers and generate more bookings.
For instance, provide a honeymoon package that includes a romantic dinner, champagne, and a couple’s massage.
Or offer a family package that includes outdoor activities, guided hikes, and a campfire.
With packages, it also affords you the opportunity to work with other businesses to enhance the experience.
Providing a unique and personalized experience is an excellent way to differentiate yourself from the competition and boost your glamping bookings.
Offer referral programs.
- Why we love this idea: It rewards loyal customers and encourages them to spread the word.
- What this costs: A small discount or free stay for the referring customer.
Word-of-mouth is still the best marketing tool, and offering referral programs can incentivize your customers to spread the word about your glamping site.
For example, you can offer a discount or a complimentary stay to customers who refer a new customer to your glamping site.
Maybe for each time someone stays at your destination, and they say their friend referred them, the friend gets a free night.
This way, you build loyalty among your existing customers and attract new ones at the same time.
Let your guests do your marketing for you.
Promoting your glamping business doesn’t have to be complicated or costly.
In fact, implementing some of these could be a lucrative return on investment.
By collaborating with local businesses, organizing social media contests, hosting events and workshops, providing exclusive packages, and offering referral programs, you can attract new customers and generate more revenue.
Start implementing these unique promotion ideas today, and see your glamping bookings soar.